As online social networking weaves itself more extensively into the fabric of everyday life, a new class of technology vendors has set out to make the social Web relevant in the workplace, too.” These companies, “with names like InsideView and Genius, seek to integrate broad Internet searching with social networking and business intelligence software to give workers access to interrelated pools of information.” Programs aim to “put workers, clients, and other in touch with one another.” The Times notes, “As social networking technology has become a more familiar part of the landscape at many companies, it has brought a new buzzword: ’socialprise,’ referring to the mash-up of social networking features and standard enterprise computing applications. … Further movement of social networking into business appears inevitable. Oracle, IBM and Microsoft, among others, are increasingly adding social networking features to their corporate software applications.”
