aol

New Platform-A Logo Toppled

AOL today revealed the logo for its Platform-A advertising division. Lynda Clarizio, President of Platform-A, said that the new logo “effectively communicates our distinct competitive advantage of scale and reach. And its bold and simple design fits with our mission of providing advertisers and publishers with effective, impactful and easy-to-use solutions to their digital advertising needs.” Complementary brand identities for companies owned by Platform-A will be rolled out in the coming weeks.

A quick question to Lynda, are you going to rebrand the name? It looks pretty half baked with the hyphen.

And why is the logo toppled? Get it up and running. It is high time.

This is interesting to note, in light of the new figures released by comScore show that AOL’s Platform A advertising network is the top advertising network in the United States by reach (unique visitors).

According to the figures, Platform A reaches 90.7% of all American internet users, ahead of Yahoo on 85.3% and Google on 80.9%. AOL’s figures include ads served from Advertising.com.