New Site Aims To Get Friends Involved In Online Dating Process

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Unlike dating in the real world where friends and family provide introductions and serve as wingmen, online dating is usually a very solitary experience. Singles browse through profile after profile (perhaps in addition to filling out tedious questionnaires and compatibility tests) in hopes that they’ll stumble upon someone with a mutual attraction.” Engage “is a next generation dating site striving to make online dating a more social (and consequently more effective) experience.” Engage “differentiates itself from traditional dating sites (Match, eHarmony, PlentyofFish, etc) by getting friends involved in the process of finding you that perfect guy or gal.” Hendrickson commented, “This is a site I’d like to see work, especially since the online dating industry needs some kicks of innovation. Whether it catches on will depend primarily on sociology not technology, since the site has certainly been designed well enough.