Yahoo
Yahoo rewiring itself from the inside out: Sticky, Viral, User-friendly
Speaking at the Web 2.0 Expo here Thursday, Yahoo CTO Ari Balogh revealed how the company is transforming itself into an open and social platform from the ground up. It is opening its Web platform to developers and moving closer to a Facebook-style social networking concept. Ari Balogh also said that while Yahoo already has open APIs for some services, it will expand the open API concept to other areas and make it more consistent for developers, while boosting the ’social’ aspect of its services for its members.
“We are taking open to a whole other place,” Balogh said. “We are rewiring Yahoo from the inside out with a developer platform that will open up the assets of Yahoo in a way never done before, making the consumer experience social throughout and provide hooks to developers.” He noted that Yahoo has 10 billion latent connections across its properties, such as mail, messenger and fantasy sports.
Balogh discussed the technical architecture–known as YOS, or Yahoo Open Strategy–including an application platform that will allow developers to create apps for consumers to keep their data protected and to chose what data to share and with whom. In addition, Yahoo will unify all profiles for users and developers, which will allow the company to leverage the 10 billion relations and 500 million users to create the social graph of relationships and to manage the event stream.
“We are not creating another social network. We will rewire the entire experience to make it social. We don’t think of social as a destination but as a dimension,” Balogh said. Along with Google and MySpace, Yahoo is a member of the OpenSocial Foundation, which is developing a specification for building social applications.
The underpinnings of Yahoo’s effort include development tools, an application platform, a social platform that unifies all profiles throughout Yahoo (again, like Facebook or MySpace, this is a social graph that lets users make connections and view events) and the total rewiring of properties to make all this possible.
Yahoo’s new architecture, called YOS (Yahoo Open Strategy) proves that the Internet is made of tubes (Source: Yahoo)
The heady plans are smart but, quite likely, come too late.
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