Google May Run Display Advertisements With Image Search Results
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Google is considering running illustrated advertisements alongside the results of Web queries for pictures, moving beyond its text-based ad business. Matching graphical-display ads with image searches “represents a large opportunity, and there’s lot of potential for advertising revenue there,” Marissa Mayer, a Google vice president, said.
Google is seeking new sources of revenue as growth slows for the four-line text ads that generate almost all of its sales. We haven’t found a proper way to monetize image search to date,” said Mayer, who oversees search products. “You may see us roll out an ads-image search in the future, but when we do you’ll know that’s because we found a way that ultimately enhances user happiness with the product.”
Google calculated in 2006 that it was giving up as much as $200 million a year by not including text advertisements with its image search results, and that figure has probably increased since, Mayer said. Trials showed that text ads drove people away from conducting image searches, and Google dropped that idea.
Display ads may work better with image searches because they seem more natural to people looking for pictures, Mayer said. While the company has done mock-ups of how it might present the ads, it hasn’t tested them on users, she said.
News Source Bloomberg
My question: Can they do that without violating copyright and ownership rights of image owners?
