Google To Announce New Audience Measurement Initiative @ AM 3.0
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Google plans to formally unveil its new product — AdPlanner — which will provide Web analytics to media buyers looking to place display ads on the Web. The service, leaked on the Web site of the Advertising Research Foundation on Monday, was to be introduced at the organization’s conference on audience measurement on Tuesday. (see the original ARF page in Google Cache)
An exec briefed on the announcement told the New York Times’ Bits blog that the tool will help agencies identify where their target audience is most active on the Web. AdPlanner will harvest data directly from participating Web sites, and combine it with search and third-party data. Bits notes there will be some overlap with Google’s Trends for Websites, a service announced last week, which sounds like it does much of the same work.
