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	<title>Technology Watch &#187; search</title>
	<atom:link href="http://techwatch.reviewk.com/category/search/feed/" rel="self" type="application/rss+xml" />
	<link>http://techwatch.reviewk.com</link>
	<description>Sifting through the Technology News that matter</description>
	<pubDate>Thu, 20 Nov 2008 07:10:31 +0000</pubDate>
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			<item>
		<title>Mozilla confirms Firefox 3.0 flaw, says risk minimal</title>
		<link>http://techwatch.reviewk.com/2008/06/mozilla-confirms-firefox-30-flaw-says-risk-minimal/</link>
		<comments>http://techwatch.reviewk.com/2008/06/mozilla-confirms-firefox-30-flaw-says-risk-minimal/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 21:05:57 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[internet]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[code execution]]></category>

		<category><![CDATA[ff]]></category>

		<category><![CDATA[firefox]]></category>

		<category><![CDATA[firefox 3.0]]></category>

		<category><![CDATA[hacker attacks]]></category>

		<category><![CDATA[mozilla]]></category>

		<category><![CDATA[risk]]></category>

		<category><![CDATA[security flaw]]></category>

		<category><![CDATA[security issues]]></category>

		<category><![CDATA[tippingpoint]]></category>

		<category><![CDATA[vulnerability]]></category>

		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=305</guid>
		<description><![CDATA[Mozilla security chief Window Snyder (left) has confirmed the existence of a serious code execution vulnerability in the brand-new Firefox 3.0 browser.
Snyder’s confirmation follows a public warning by TippingPoint’s ZDI (Zero Day Initiative) that the flaw could lead to PC takeover hijacks if a user simply surfs to a rigged Web site with Firefox.

On the [...]]]></description>
			<content:encoded><![CDATA[<p>Mozilla security chief Window Snyder (left) has confirmed the existence of a serious code execution vulnerability in the brand-new Firefox 3.0 browser.</p>
<p>Snyder’s confirmation follows a public warning by TippingPoint’s ZDI (Zero Day Initiative) that the flaw could lead to PC takeover hijacks if a user simply surfs to a rigged Web site with Firefox.</p>
<p><strong></strong></p>
<p>On the Mozilla security blog, <a href="http://blog.mozilla.com/security/2008/06/18/new-security-issue-under-investigation/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://blog.mozilla.com/security/2008/06/18/new-security-issue-under-investigation/');">Snyder said</a> the bug impacts Firefox versions 2.x and 3.0:</p>
<p><em><span style="color: #808080;">This issue is currently under investigation.  To protect our users, the details of the issue will remain closed until a patch is made available.  There is no public exploit, the details are private, and so the current risk to users is minimal.</span></em></p>
<p><em><span style="color: #808080;">At Mozilla we appreciate any report of security issues because that is how we make the browser stronger and more secure.  The best way to keep Firefox users safe is to report the issues directly to Mozilla as TippingPoint has chosen to, and to wait to release details until a fix is available.</span></em></p>
<p>The vulnerability was sold to TippingPoint ZDI a few hours after Mozilla’s shipped the final release of Firefox 3.0. Also see <a href="http://www.usatoday.com/tech/news/computersecurity/2008-06-17-mozilla-window-snyder_N.htm" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.usatoday.com/tech/news/computersecurity/2008-06-17-mozilla-window-snyder_N.htm');">this USA Today piece</a> on Snyder’s efforts to harden Firefox against hacker attacks.</p>
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		<item>
		<title>Technorati Media - Technorati&#8217;s Blog Ad Network</title>
		<link>http://techwatch.reviewk.com/2008/06/technorati-media-technoratis-blog-ad-network/</link>
		<comments>http://techwatch.reviewk.com/2008/06/technorati-media-technoratis-blog-ad-network/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 12:23:07 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[aol]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[microsoft]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[tech news]]></category>

		<category><![CDATA[adcenter]]></category>

		<category><![CDATA[Adsense]]></category>

		<category><![CDATA[technorati]]></category>

		<category><![CDATA[Technorati Media]]></category>

		<category><![CDATA[YSM]]></category>

		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=291</guid>
		<description><![CDATA[A very interesting post on TechCrunch announcing the launch of Technorati&#8217;s Ad network, to be called Technorati Media. The site, when launched and live, will be at http://www.technoratimedia.com/
Quoting from the post:
&#8220;&#8230;The company has been testing the new sales product with a number of partners, including BlogTalkRadio, BlogCritics, BlogCatalog, BlogTV, Technabob, GPSMagazine, GeekAlerts and NerdApproved. CEO [...]]]></description>
			<content:encoded><![CDATA[<p>A very interesting post on <a href="http://www.techcrunch.com/2008/06/17/technorati-media-launches-blog-ad-network/#comment-2376794" target="_blank" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techcrunch.com/2008/06/17/technorati-media-launches-blog-ad-network/#comment-2376794');">TechCrunch announcing</a> the launch of Technorati&#8217;s Ad network, to be called Technorati Media. The site, when launched and live, will be at http://www.technoratimedia.com/</p>
<p>Quoting from the post:</p>
<p><span style="color: #666699;"><em>&#8220;&#8230;The company has been testing the new sales product with a number of partners, including BlogTalkRadio, BlogCritics, BlogCatalog, BlogTV, Technabob, GPSMagazine, GeekAlerts and NerdApproved. CEO Richard Jalichandra says these blogs reach a combined audience of approximately 17 million unique monthly visitors. Early advertisers on the network include Honda, Acura, Toyota, t-mobile, Adobe, HP, Sandisk, MSFT, Verizon, Sun, Sony, Visa, Nike, Scion, Chevrolet, Paramount, Universal Pictures, 20th Century Fox and Best Buy.</em></span></p>
<p><span style="color: #666699;"><em>Technorati has explored selling ads for third party sites for some time, but this is the first time they’ve opened the service up to anyone. Unlike Glam and Federated Media, they will take all comers, and say they expect blogs, from the large players on down through the long tail, will find they do a better job monetizing sites than the current options.</em></span></p>
<p><span style="color: #666699;"><em>Ads are sold on a CPM basis. They will not make revenue guarantees, says Jalichandra, but the split between parties is negotiable. He declined to state what rates have been negotiated with beta partners. This is similar to what Six Apart promises, which is also targeting the long tail of blogs.</em></span></p>
<p><span style="color: #666699;"><em>Jalichandra also says Technorati is uniquely positioned to sell ads at premium rates, even through small blogs, because they will be able to use descriptive tags/keywords, along with their existing blog indexing technology, to better match ads with content&#8230;&#8221;</em></span></p>
<p>It is heartening to read about the inventory that they are expected to carry, and the higher CPM that they will manage to generate, hopefully.</p>
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		<item>
		<title>Sunset for Live Booksearch and Search Academic</title>
		<link>http://techwatch.reviewk.com/2008/06/sunset-for-live-booksearch-and-search-academic/</link>
		<comments>http://techwatch.reviewk.com/2008/06/sunset-for-live-booksearch-and-search-academic/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 04:57:41 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[google]]></category>

		<category><![CDATA[microsoft]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[academic projects]]></category>

		<category><![CDATA[academics]]></category>

		<category><![CDATA[business model]]></category>

		<category><![CDATA[copyright laws]]></category>

		<category><![CDATA[digitization project]]></category>

		<category><![CDATA[giant microsoft]]></category>

		<category><![CDATA[project microsoft]]></category>

		<category><![CDATA[search books]]></category>

		<category><![CDATA[search google]]></category>

		<category><![CDATA[web search results]]></category>

		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=283</guid>
		<description><![CDATA[The Live Search Blog reports that Microsoft is abandoning its Live Search Books and Live Search Academic projects. Is this from the giant Microsoft that we know of?

The end of the digitization project
Microsoft will keep the current Live Search Books and Live Search Academics databases, and the data will be included in regular web search [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://blogs.msdn.com/livesearch/archive/2008/05/23/book-search-winding-down.aspx" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://blogs.msdn.com/livesearch/archive/2008/05/23/book-search-winding-down.aspx');">The Live Search Blog</a> reports that Microsoft is abandoning its Live Search Books and Live Search Academic projects. Is this from the giant Microsoft that we know of?<br />
</strong></p>
<p><strong>The end of the digitization project</strong></p>
<p>Microsoft will keep the current Live Search Books and Live Search Academics databases, and the data will be included in regular web search results. <strong></strong>The databases will not be updated though, as Microsoft is also closing down its “digitization initiatives,” including the library scanning and their in-copyright book programs. This means that Microsoft is, <span style="color: #ff0000;">in essence, giving up fighting Google in an area that many has considered an important part of the future of search</span>.</p>
<p>Google is clearly planning to become the one stop portal for all kinds of information, including the printed word, and book scanning and indexing is an important part of that strategy.</p>
<p><img class="alignleft" src="http://img103.imageshack.us/img103/7228/20070601024f1fd81el5.jpg" alt="Microsoft Live Book search" width="412" height="309" title="Sunset for Live Booksearch and Search Academic" /></p>
<p><strong>Too strong focus on short term profits</strong></p>
<p>Our guess is that Microsoft has come the the conclusion that such an adventure would not be profitable, and that the main focus for search should be the regular web searcher, and not experts, academics and researchers.</p>
<p>The Live blog says:</p>
<p>Given the evolution of the Web and our strategy, we believe the next generation of search is about the development of an underlying, sustainable business model for the search engine, consumer, and content partner. For example, this past Wednesday we announced our strategy to focus on verticals with high commercial intent, such as travel, and offer users cash back on their purchases from our advertisers.</p>
<p>We are not so sure if this is a sensible approach. The scholars and experts belongs to the main opinion makers on the Web, and they were the ones that made Google a success by promoting it for free in their circles.</p>
<p>Moreover, they have a lot of purchasing power and there are bound to be more of them as the educational levels are raising all over the world.</p>
<p>Finally, there will have to be changes in international copyright laws, making written content more easily available, and when that happens “paper-based” high quality content will be a very attractive source of information.</p>
<p>Not all of Microsoft’s work in this area is wasted. They intend to provide publishers with digital copies of their scanned books. They are also removing their contractual restrictions placed on the digitized library content and making the scanning equipment available to their digitization partners and libraries.</p>
<p>The two search services include some 80 million articles and 750,000 scanned books.</p>
<p>The Swedish blog <a href="http://internetbrus.com/2008/05/25/microsoft-lagger-live-search-academic-och-live-search-books/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://internetbrus.com/2008/05/25/microsoft-lagger-live-search-academic-och-live-search-books/');">Internetbrus </a>argues that this is a serious setback for academic search, as Live’s product has been much better than Google Scholar.</p>
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		<item>
		<title>Microsoft to lure search users with cash</title>
		<link>http://techwatch.reviewk.com/2008/05/microsoft-to-lure-search-users-with-cash/</link>
		<comments>http://techwatch.reviewk.com/2008/05/microsoft-to-lure-search-users-with-cash/#comments</comments>
		<pubDate>Wed, 21 May 2008 04:08:34 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[aol]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[microsoft]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[MSN]]></category>

		<category><![CDATA[MSN &amp; Internet Services]]></category>

		<category><![CDATA[Windows Live]]></category>

		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=262</guid>
		<description><![CDATA[According to Todd Bishop&#8217;s blog, Microsoft is all set to to lure search users with cash!
Microsoft has tried almost everything to get more people to pick its search site over Google, without much luck. So maybe a little cash will do the trick.


A screenshot of the Live Search cashback site.

That is the idea behind a [...]]]></description>
			<content:encoded><![CDATA[<p>According to <a href="http://blog.seattlepi.nwsource.com/microsoft/archives/139341.asp" target="_blank" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://blog.seattlepi.nwsource.com/microsoft/archives/139341.asp');">Todd Bishop</a>&#8217;s blog, Microsoft is all set to to lure search users with cash!</p>
<p>Microsoft has tried almost everything to get more people to pick its search site over Google, without much luck. So maybe a little cash will do the trick.</p>
<div style="width: 246px; float: right;">
<div class="caption" style="padding: 0pt 0pt 10px 10px;"><img src="http://blog.seattlepi.nwsource.com/microsoft/library/cashback.gif" border="1" alt="Picture" title="Microsoft to lure search users with cash" /><br />
A screenshot of the Live Search cashback site.</div>
</div>
<p>That is the idea behind a new Microsoft program that will return money to online users who find and buy selected products through its Live Search engine. It&#8217;s an unusual move that illustrates the lengths to which the Redmond company is willing to go in its struggle to gain ground on the Internet search king.</p>
<p>Microsoft&#8217;s &#8220;Live Search cashback&#8221; site, set to be unveiled Wednesday, promises to pay back a portion of the purchase price &#8212; ranging from about 2 percent to more than 30 percent &#8212; to people who use it to find designated products and buy them online from participating retailers.</p>
<p>The company has signed up a long list of merchants to participate in the program - including the online sites of large retailers such as Barnes &amp; Noble, Sears, Home Depot, J&amp;R Electronics, Office Depot and others.</p>
<p>The company is expected to unveil the Live Search cashback program at a conference in Redmond where Bill Gates will be speaking to online advertisers. Microsoft last weekend said there would be a major<img class="alignright" src="http://img374.imageshack.us/img374/9250/microsoftlogocw1.jpg" alt="Microsoft Logo" width="208" height="165" title="Microsoft to lure search users with cash" /> search announcement but declined to provide specifics. A Microsoft spokesman declined to comment Tuesday evening.</p>
<p>However, the Seattle P-I discovered an informational portion of the Live Search cashback online site &#8212; spelling out the new program in detail &#8212; that was publicly accessible as of Tuesday.</p>
<p>One snippet on the site also makes reference to moving a user&#8217;s &#8220;cashback and payment service from Jellyfish to Live Search.&#8221; Jellyfish Group is a U.K.-based search advertising firm that specializes in a type of payment model for advertisers that is similar to the one the new Microsoft service will use.</p>
<p>The nature of Jellyfish&#8217;s involvement in the initiative wasn&#8217;t clear as of Tuesday evening. Microsoft has been making a series of acquisitions in an effort to bolster its online efforts.</p>
<p>A list of frequently asked questions on the Microsoft site includes one that many potential users will no doubt ask: &#8220;Why are you paying me cashback?&#8221;</p>
<p>Answer: &#8220;We want to earn your loyalty and reward it with cashback savings for your everyday online shopping. We are &#8216;The Search That Pays You Back&#8217;!&#8221;</p>
<p>Cashback programs have been tried by smaller search engines, with mixed results. Because of Microsoft&#8217;s big online presence, its new initiative could get lots of attention in the industry and among consumers.<img class="alignright" src="http://img516.imageshack.us/img516/6991/google20logoed6.jpg" alt="Google Logo" width="239" height="95" title="Microsoft to lure search users with cash" /></p>
<p>&#8220;Assuming that the rebate amounts are enough to be appealing to people, which it sounds like they are, that definitely could attract a fair number of consumers,&#8221; said industry analyst Van Baker, a Gartner Inc. research vice president, when the site was described to him. &#8220;But what they may do is just go to that site when they&#8217;re thinking about buying something, and use Google the rest of the time.&#8221;</p>
<p>It&#8217;s not clear how much money Microsoft has allocated to the cashback program, or how long it is scheduled to last.</p>
<p>Read <a href="http://blog.seattlepi.nwsource.com/microsoft/index.asp" target="_blank" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://blog.seattlepi.nwsource.com/microsoft/index.asp');">full </a>story</p>
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		<item>
		<title>How to watch Web Search Trends</title>
		<link>http://techwatch.reviewk.com/2008/04/how-to-watch-web-search-trends/</link>
		<comments>http://techwatch.reviewk.com/2008/04/how-to-watch-web-search-trends/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 05:22:45 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[aol]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[companies]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[tech news]]></category>

		<category><![CDATA[torrent search]]></category>

		<category><![CDATA[buzz index leaders]]></category>

		<category><![CDATA[google trends]]></category>

		<category><![CDATA[google zeitgeist]]></category>

		<category><![CDATA[search engine companies]]></category>

		<category><![CDATA[search engine databases]]></category>

		<category><![CDATA[technorati]]></category>

		<category><![CDATA[yahoo buzz index]]></category>

		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=195</guid>
		<description><![CDATA[The search engines have become an integrated part of our lives. Each and every day billions of searches are made all over the world, reflecting stories of work and leisure, strife and passion, and the interests of millions of Internet searchers....]]></description>
			<content:encoded><![CDATA[<h2 class="h2main">Using search for analyzing social and cultural trends</h2>
<p class="main">The search engines have become an integrated part of our lives. Each and every day billions of searches are made all over the world, reflecting stories of work and leisure, strife and passion, and the interests of millions of Internet searchers.</p>
<p class="main">If you could tap into this enormous amount of data, you could draw maps of fashion, cultural trends, political shifts and anything people are concerned about right now.</p>
<p class="main">The search engine databases are kept under lock and key. The search engine companies hate the thought of loosing the trust of their users. Nevertheless, some aggregate data are available, and on this page your find links to some of the search trend sources found on the Web.</p>
<h2 class="h2main">Google Zeitgeist and beyond</h2>
<p class="main">Google has a service called <a href="http://www.google.com/press/zeitgeist.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.google.com/press/zeitgeist.html');">Google Zeitgeist</a> that brings up weekly top 10 lists of the most popular searches in several countries and world wide.</p>
<p class="main">With <a href="http://www.google.com/trends" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.google.com/trends');">Google Trends,</a> you can compare the world&#8217;s interest in your favorite topics. Enter up to five topics and see how often they&#8217;ve been searched for on Google over time.</p>
<p class="main">Lycos has a weekly <a href="http://50.lycos.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://50.lycos.com/');">top 50 list</a>, while Yahoo presents various search trends at <a href="http://buzz.yahoo.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://buzz.yahoo.com/');">Yahoo Buzz</a>.</p>
<h2 class="h2main">Blogs, bookmarks and folksonomies</h2>
<p class="main">Note also that the growth of social networking and bookmarking sites has given as a new wealth of search trend data.</p>
<p class="main">There are actually companies out there that monitoring and analyzing fashion and trends on the basis of social media such as blogs and discussion forums</p>
<p class="main">Some statistics are free, though. The blog search engine Technorati will, for instance, give you a list of the most talked about <a href="http://www.technorati.com/pop/news/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.technorati.com/pop/news/');">topics in the blogosphere right now</a>.</p>
<h2 class="h2main">Site popularity</h2>
<p class="main">There are actually no trustworthy numbers on what sites are the most popular at any given time. <a href="http://www.alexa.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.alexa.com/');">Alexa,</a> which bases its data on the habits of its Alexa toolbar users, may give you a certain indication though.</p>
<p class="main">For these and other web trend sources, see the categories on this page.</p>
<h2 class="h2main">Popular search terms in search engine marketing</h2>
<p class="main">Reading lists of the most popular search queries is entertaining. Social scientists ought to love the stuff. So far, however, it is the marketing people who has made the best use of this search information.</p>
<p class="main">The search trends tell them what people find interesting right now, making it possible to adapt product and service development to what&#8217;s fashionable or upcoming.</p>
<p class="main">This certainly applies to search engine marketing experts as well. Do you want to know what kind of affiliate program to go for and what product to sell? Look at what people search for and make sites and web pages covering these topics.</p>
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		<title>AOL To Unveil Open Voice APIs</title>
		<link>http://techwatch.reviewk.com/2008/04/aol-to-unveil-open-voice-apis/</link>
		<comments>http://techwatch.reviewk.com/2008/04/aol-to-unveil-open-voice-apis/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 05:07:18 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[aol]]></category>

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		<category><![CDATA[web 2.0]]></category>

		<category><![CDATA[aol plans]]></category>

		<category><![CDATA[open voice]]></category>

		<category><![CDATA[Open Voice APIs]]></category>

		<category><![CDATA[platform approach]]></category>

		<category><![CDATA[ribbit]]></category>

		<category><![CDATA[voice communications]]></category>

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		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=193</guid>
		<description><![CDATA[AOL plans to roll out open voice APIs today for developers and device makers to integrate the company's AIM Call Out service into the hardware and software used to make phone calls over the Internet]]></description>
			<content:encoded><![CDATA[<p><span class="MainStory"><a href="https://bng.remote.aol.com/ec-news/article.php/3743461/,DanaInfo=.awxyCmszlzwo4zr-7Pt65+AOL+to+Open+VoIP+APIs.htm" target="bnnpoup" onclick="javascript:pageTracker._trackPageview('/outbound/article/https://bng.remote.aol.com/ec-news/article.php/3743461/,DanaInfo=.awxyCmszlzwo4zr-7Pt65+AOL+to+Open+VoIP+APIs.htm');"><span style="text-decoration: underline;">Internetnews.com</span></a> reports, &#8220;AOL plans to roll out open voice APIs today for developers and device makers to integrate the company&#8217;s AIM Call Out service into the hardware and software used to make phone calls over the Internet.&#8221; AOL &#8220;said that the Open Voice APIs will allow its VoIP service to run on softphones, the software that enables computerized calling, SIP-enabled devices, as well as cell phones with Wi-Fi connectivity.&#8221; The move &#8220;follows AOL&#8217;s opening of its hugely popular instant messaging program to developers, and echoes many of the announcements rival portal Yahoo has been making about opening its core services to developers.&#8221; The piece continues, &#8220;Just as with Yahoo, openness for AOL is a company mission. &#8216;Amongst all of AOL we&#8217;ve been challenged to open up,&#8217; Brent Newsome, AOL&#8217;s director of voice services, told InternetNews.com. &#8216;Every product is working on bringing things out into the open.&#8217;&#8221;<br />
</span><span class="MainStory"></span></p>
<p><span class="MainStory">Om Malik wrote at <a href="https://bng.remote.aol.com/2008/04/28/jajah-gives-yahoo-im-aol-wants-others-to-sip-aim-voice/,DanaInfo=.agjidsrFjwv+" target="bnnpoup" onclick="javascript:pageTracker._trackPageview('/outbound/article/https://bng.remote.aol.com/2008/04/28/jajah-gives-yahoo-im-aol-wants-others-to-sip-aim-voice/,DanaInfo=.agjidsrFjwv+');"><span style="text-decoration: underline;">GigaOm</span></a>, &#8220;If Yahoo is turning to Jajah for Voice on IM, then AOL wants to offer others an ability to integrate AIM Call Out service via its Open Voice APIs into softphones, as well as SIP-enabled hardware and cell phones with Wi-Fi connectivity. AIM Call Out is a pay-as-you-go outbound voice calling service built right into AIM.&#8221; He continued, &#8220;Jajah, AOL Open Voice, Ribbit and scores of others are taking a platform approach to VoIP, hoping that adding voice to applications will drive up minute volume and turn them into a viable business.&#8221;</span></p>
<p><span class="MainStory"></span><span class="MainStory"><a href="https://bng.remote.aol.com/news/-aol-launches-open-voice-apis-/2008/04/29/,DanaInfo=.anfyvDysjvn3Ko10+3414059.htm" target="bnnpoup" onclick="javascript:pageTracker._trackPageview('/outbound/article/https://bng.remote.aol.com/news/-aol-launches-open-voice-apis-/2008/04/29/,DanaInfo=.anfyvDysjvn3Ko10+3414059.htm');"><span style="text-decoration: underline;">TMCnet.com</span></a> reports, &#8220;Many users are loathe to run multiple IM clients, so many switched from AIM to Skype because they could get IM, plus voice &amp; video &#8212; all in a single client. Why bog down system resources with multiple IM clients? I will say AOL has done a good job of beefing up the feature-set of AIM, but one has to wonder if Skype&#8217;s momentum is unstoppable.&#8221; The piece continues, &#8220;In any event, Steve Murphy, Senior Vice President, AOL said, &#8216;By opening up our voice communications gateway to developers we&#8217;re furthering the mission of AIM which is to facilitate the world&#8217;s real-time conversations. We&#8217;re building on the popularity of the Open AIM program and opening up the AIM Call Out platform, enabling open standards voice communication services to proliferate in the marketplace.&#8217;&#8221;</span></p>
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			<wfw:commentRss>http://techwatch.reviewk.com/2008/04/aol-to-unveil-open-voice-apis/feed/</wfw:commentRss>
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		<item>
		<title>Web 2.0&#8217;s Top 1,000 List - Everything 2.0 - Part 1</title>
		<link>http://techwatch.reviewk.com/2008/04/web-20s-top-1000-list-2/</link>
		<comments>http://techwatch.reviewk.com/2008/04/web-20s-top-1000-list-2/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 03:10:48 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[torrent search]]></category>

		<category><![CDATA[digg list]]></category>

		<category><![CDATA[Internet traffic]]></category>

		<category><![CDATA[list]]></category>

		<category><![CDATA[social platforms]]></category>

		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=192</guid>
		<description><![CDATA[The massive list of all Web 2.0 sites - who says they are dead?]]></description>
			<content:encoded><![CDATA[<p><strong>AUDIO 2.0</strong></p>
<ul>
<li>Bebop - Compare music calendar against your iTunes catalogue. www.bebopular.com/</li>
<li>Clickcaster - Record, license, publish &amp; promote your radio show. www.clickcaster.com/</li>
<li>Difm - Radio community. www.di.fm/</li>
<li>Dottunes - Share your iTunes. www.dottunes.net/</li>
<li>Enablr - Transcribe podcasts, Text2Snailmail, &#8230; www.enablr.com/</li>
<li>Fluctu8 - Create &amp; share your sourcelists. fluctu8.com/</li>
<li>Gcast - Podcasting tools &amp; hosting. www.gcast.com/</li>
<li>Genie lab - Explore, recommend &amp; rate music. genielab.com/</li>
<li>Itunes love - Share your music tastes. www.ituneslove.com/</li>
<li>Jamendo - Review, tag, rate &amp; share music. www.jamendo.com/en/</li>
<li>Lastfm* - Profile your taste, share, personalize your radio. www.last.fm/</li>
<li>Mercora - Search music &amp; get recommendations. search.mercora.com/</li>
<li>Muiso - Track your taste, get recommendations. muiso.com/</li>
<li>Music mobs - Share your tastes &amp; find music. www.musicmobs.com/</li>
<li>Music strands - Tag, share &amp; post music community. www.musicstrands.com/</li>
<li>Odeo - Record &amp; share audio. www.odeo.com</li>
<li>Pandora* - Personalized radio. pandora.com/</li>
<li>Plurn - List, listen to, create &amp; share music. www.plurn.com/</li>
<li>Pod bop - Listen to bands that visit your city (Eventful mash-up). podbop.org/</li>
<li>Podomatic - Create, find &amp; broadcast podcasts. www.podomatic.com/</li>
<li>Poperti - Save your mp3 on a pop email account. www.poperti.com/</li>
<li>Predixis - Discover, manage &amp; enjoy music. www.predixis.com/</li>
<li>Purevolume - Music community. www.poperti.com/</li>
<li>Radio time - Personalize radio. myradiotime.com/</li>
<li>Streaming Radio Stations - Choose a type/style/gendre of tunes. www.friendlycanadian.com/mp3s/</li>
<li>Streampad - List, listen &amp; share your music (= several mash-ups). www.streampad.com/</li>
<li>Upto11 - Discover &amp; share music. upto11.net/</li>
<li>Webjay - Playlist community. www.webjay.org/</li>
</ul>
<p style="text-align: left;"><a href="http://www.shareapic.net/content.php?id=9457757&amp;owner=pradeeps" target="_blank" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.shareapic.net/content.php?id=9457757&amp;owner=pradeeps');"><img src="http://www.shareapic.net/preview3/009457757.jpg" border="0" alt="009457757  Web 2.0s Top 1,000 List - Everything 2.0 - Part 1"  title=" Web 2.0s Top 1,000 List - Everything 2.0 - Part 1" /></a><br />
<strong> Mashup ecosystem (Click to see full image)</strong></p>
<p><strong>BLOG2POD 2.0</strong></p>
<ul>
<li>Talkr - Converts blog text to podcasts. www.talkr.com/</li>
</ul>
<p><strong>BLOGGING 2.0</strong></p>
<ul>
<li>Bitty - Embed content from Web services. bitty.com/</li>
<li>Blogburst - Syndicate blogs to mainstream media sites. www.blogburst.com/</li>
<li>Blog code - Start blog &amp; find similar ones. www.blogcode.com/</li>
<li>Blogger snap - Add your webcam snapshot to any blog. www.bloggersnap.com/</li>
<li>Blog goggle - Categorize &amp; rate pro bloggers. www.bloggoggle.com/</li>
<li>Bloglet - Notification2email. www.bloglet.com/</li>
<li>Blogs - Notification2email. blo.gs/</li>
<li>Blurb - Turn your blog into a book. www.blurb.com/</li>
<li>Cocomment - Track back your commentosphere. www.cocomment.com/</li>
<li>Feedblitz - Notification2email. www.feedblitz.com/</li>
<li>Freevlog - Set up free video blog. www.freevlog.org/</li>
<li>Lifetype - Blogging software. www.lifetype.net/</li>
<li>Measure map - Blog stats. measuremap.com/</li>
<li>Qumana - Edit your blog. www.qumana.com/</li>
<li>Structured blogging - Create, edit &amp; maintain all posts. structuredblogging.org/</li>
<li>Textamerica - Mobile blog. www.textamerica.com/</li>
<li><span lang="FR">Xanco~ - Mobile phlog &amp; vlog. www.xanco.com/ </span></li>
<li>Blip - Get video &amp; podcasting on your blog. www.blip.tv/</li>
<li>Blog ladder - Create &amp; maintain your blog. www.blogladder.com/</li>
<li>Blogniscient - Rank &amp; read blog articles. www.blogniscient.com/</li>
<li>Bloxor - Maintain &amp; use your blogroll online. www.bloxor.com/</li>
</ul>
<p><strong>BOOKMARKING 2.0</strong></p>
<ul>
<li>9rules - Validate &amp; share links to content. 9rules.com/</li>
<li>All your words - Associate &amp; share words with links. www.allyourwords.com/</li>
<li>Blinkist - Social bookmarking. www.blinklist.com/</li>
<li>Blogmarks - Social bookmarking. www.blogmarks.net/</li>
<li>Blummy - Manage your bookmarks. www.blummy.com/</li>
<li>Bmaccess - Social bookmarking with thumbs. www.bmaccess.net/</li>
<li>Buddy marks - Social bookmarking. www.buddymarks.com/</li>
<li>Butterfly~ - Bookmark &amp; annotate. www.butterflyproject.nl/</li>
<li>Chuquet* - Find buzzes. www.chuquet.com/</li>
<li>Clipmarks - Social clipping. www.clipmarks.com/</li>
<li>Common Times - Social bookmarking &amp; clippings. www.commontimes.org/</li>
<li>Connotea - Social bookmarking (for reseacrhers). www.connotea.org/</li>
<li>Delicious* - Social bookmarking. del.icio.us/</li>
<li>Digg* - Social bookmarking. www.digg.com</li>
<li>Diigo - Social bookmarking on steroids. www.diigo.com/</li>
<li>Dogear - Social bookmarking. www.eigology.com/dogear/</li>
<li>Feed marker - Social bookmarking for news. www.feedmarker.com/</li>
<li>Furl - Clip, store &amp; share web pages. www.furl.net/</li>
<li>Hyperlinkomatic - Social bookmarking. www.hyperlinkomatic.com/</li>
<li>Icio - Social bookmarking &amp; rating. www.icio.de/</li>
<li>Jeteye - Clip &amp; share (parts of) web pages. www.jeteye.com/</li>
<li>Listible - Folksonomied software &amp; code search. www.listible.com/</li>
<li>List Mixer - Social bookmarking (temporary links). listmixer.com/</li>
<li>Live Marks - Live update of Delicious. sandbox.sourcelabs.com/livemarks/</li>
<li>Look later - Private bookmarking. www.looklater.com/</li>
<li>Lookmarks - Social bookmarking. www.lookmarks.com/</li>
<li>Magnolia - Social bookmarking &amp; voting. ma.gnolia.com/</li>
<li>Mylinkvault - Social bookmarking. www.mylinkvault.com/</li>
<li>Onlywire - Social bookmarking aggregator. www.onlywire.com/</li>
<li>Philoi - Social bookmarking. www.philoi.com/</li>
<li>Qoosa - Social bookmarking. www.qoosa.com/</li>
<li>Searchfox - Social bookmarking. www.searchfox.com/</li>
<li>Shadows - Social bookmarking. shadows.com/</li>
<li>Simpy - Social bookmarking, tagging &amp; search. www.simpy.com/</li>
<li>Socialmarks - Social bookmarking. www.socialmarks.com/</li>
<li>Spinspy - Social bookmarking &amp; ranking. www.spinspy.com/</li>
<li>Spurl - Social - Bookmarking &amp; search. www.spurl.net/</li>
<li>Startaid - Manage &amp; share your (thumb) bookmarks. www.startaid.com/</li>
<li>Stumble Upon - Social bookmarking (random sharing). www.stumbleupon.com/</li>
<li>Surftail - Share your click paths. www.surftail.com/</li>
<li>Taggle - Social bookmarking, tagged (German). www.taggle.de/</li>
<li>Tagtooga - Social bookmarking. www.tagtooga.com/</li>
<li>Tendango - Top 10 social bookmarking. www.tendango.com/</li>
<li>Thumblicio.us - Displays thumbs of most pupular del.icio.us sites. thumblicio.us/</li>
<li>Yahoo Myweb2 - Social bookmarking. myweb2.search.yahoo.com/</li>
<li>Yoono - Save your bookmarks and manage your feeds - www.yoono.com/</li>
</ul>
<p><strong>BROWSER 2.0</strong></p>
<ul>
<li>Camino - Mozilla power &amp; Mac style browser. www.caminobrowser.org/</li>
<li>Flock - Lightweight browser. www.flock.com/</li>
</ul>
<p><strong>CALENDAR 2.0</strong></p>
<ul>
<li>30boxes - Manage &amp; share calendar. 30boxes.com/</li>
<li>Calendar hub - Create &amp; share calendars. www.calendarhub.com/</li>
<li>Eventful - Create &amp; share events. eventful.com/</li>
<li>Eventicus - Create &amp; share events. www.eventicus.de/</li>
<li>Event sniper - Mix your event calendar with feeds. www.eventsniper.com/</li>
<li>Hipcal - Manage &amp; share calendar &amp; to do lists. www.hipcal.com/</li>
<li>Meet with approval - Arrange meetings &amp; events online. www.meetwithapproval.com/</li>
<li>Mosuki - Arrange meetings &amp; events online. mosuki.com/</li>
<li>Planzo - Arrange meetings &amp; events online &amp; thru sms. planzo.com/</li>
<li>Skobee - Arrange meetings &amp; events online. www.skobee.com/</li>
<li>Sponge cell - Arrange meetings &amp; events online; with a.i. spongecell.com/</li>
<li>Tilika - Share calendars. www.tilika.com/</li>
<li>Trumba - Create&amp; share events. www.trumba.com/</li>
<li>Upcoming - Create, manage &amp; share events. upcoming.org/</li>
</ul>
<p><strong>CHAT 2.0</strong></p>
<ul>
<li>3bubbles - Add a chatroom to your blog. www.3bubbles.com/</li>
<li>Ajchat - Create chat rooms. www.ajchat.com/</li>
<li>Campfire - Permalinked chat. www.campfirenow.com/</li>
<li>Chatsum* - Chat with &amp; leave messages same-site-visitors. www.chatsum.com/</li>
<li>Conversate - Create your own chat. www.conversate.org/</li>
<li>PeekoChat - Make every site a &#8216;place&#8217; (Firefox plug-in). peekko.com/chat/</li>
<li>Zohochat - Create your own chat room. zohochat.com/</li>
<li>Ekklesia - CMS for churches. www.ekklesia-systems.com/</li>
<li>Loudblog - CMS inc. RSS. www.loudblog.de/</li>
<li>HIVchat - www.hiv-aids-chat.com/</li>
<li>Pmachine - CMS. www.pmachine.com/ee/</li>
<li>Tinymce - Wysiwyg editor. tinymce.moxiecode.com/</li>
</ul>
<p><strong>COLLABORATION 2.0</strong></p>
<ul>
<li>Askeet - Ask &amp; answer it. www.askeet.com/</li>
<li>Asoboo - Find people &amp; places in your city. asoboo.com/</li>
<li>Favorville - People helping people. www.favorville.com/</li>
<li>Foldera - Organize &amp; share all work based documents. www.foldera.com/</li>
<li>Hubpages - Share your genius. www.hubpages.com/</li>
<li>Ifolder - Filesharing for groups. www.ifolder.com/</li>
<li>Jotspot - Take one set of notes, live. www.jotlive.com/</li>
<li>Lime - Help &amp; inspire eachother. lime.com/</li>
<li>Mayomi - Mind map &amp; share. www.mayomi.com/</li>
<li>People2pray - Manage &amp; share prayer requests. www.people2pray.com/</li>
<li>Qype - Find &amp; recommend best spots in town. qype.com/</li>
<li>Rally point - Share knowledge. www.rallypointhq.com/</li>
<li>Redlettr - Tag &amp; comment the bible. www.desertfather.com/micah/</li>
<li>Rel8r - Tag, read, search blogs. www.rel8r.com/</li>
<li>Rrove* - Save &amp; share places. www.rrove.com/</li>
<li>Say-So - Share problems &amp; get advise. www.say-so.org/</li>
<li>Socialight - Share pictures &amp; notes with your cell phone. socialight.com/</li>
<li>Standpoint - Share &amp; evangelize convictions. www.standpoint.com/</li>
<li>Study buddy - Share notecards. www.studybuddy.info/</li>
<li>Tracbac - Share, comment, revise &amp; collaborate. www.tracbac.com/</li>
<li>Vizu - Create, share &amp; vote for polls. www.vizu.com/</li>
<li>Webbrush - Collaborative drawing, charting, etc. www.stanfy.com/dev/webbrush/</li>
<li>What should i read next - Share your bookshelve. whatshouldireadnext.com/</li>
<li>Wobblog - Rank &amp; share blog postings. www.wobblog.com/</li>
<li>Zimbra - Work &amp; communicate together. www.zimbra.com/</li>
</ul>
<p><strong>COLLECT 2.0</strong></p>
<ul>
<li>Librarious - Catalogue your collection. lib.rario.us/</li>
<li>Librarything - Catalogue &amp; share your library. www.librarything.com/</li>
<li>Unalog - Share what you read, in groups. unalog.com/</li>
</ul>
<p><strong>COMIX 2.0</strong></p>
<ul>
<li>Comics - Create &amp; share comics. www.mainada.net/comics/</li>
<li>Comic Strip Generator - Personalize cartoon strips. www.comicstripgenerator.com/</li>
<li>Quicktoons - Create &amp; share comics. www.quicktoons.com/</li>
</ul>
<p><strong><span lang="FR">COMMUNICATION 2.0</span></strong></p>
<ul>
<li><span lang="FR">E-messenger - Ajax messengers. www.e-messenger.net/ </span></li>
<li>E-messenger - Integrates several messengers. www.e-messenger.net/</li>
<li>Gtalkr - Google Talk, Flickr, YouTube, feeds. https://gtalkr.com/</li>
<li>Iglance - Push-to-talk videoconf and screen-sharing. www.iglance.com/</li>
<li>Imeem - Share words, files &amp; people (on messenger). www.imeem.com/</li>
<li><span lang="FR">Imvu - 3D messenger. www.imvu.com/ </span></li>
<li>Iotum - Sorts &amp; processes calls on relevance. www.iotum.com/</li>
<li>Jabphone - Messenger2phone. www.jabphone.com/</li>
<li>Jumpclaimer - Inform your relatives about your whereabouts thru sms. www.jumpclaimer.com/</li>
<li><span lang="FR">Kopete - Universal messenger. kopete.kde.org/ </span></li>
<li><span lang="FR">Mabber - Mobile messenger. www.mabber.com/ </span></li>
<li>Meebo - Integrates several messengers. www.meebo.com/</li>
<li>Skylook - Record &amp; store all Skype communications. www.skylook.biz/</li>
<li>Skype - Call, conference, messenger, file sharing. www.skype.com/</li>
<li>Slawesome - Add voice to your email. www.slawesome.com/</li>
<li>Soonr - Mobile 2 web &amp; v.v. www.soonr.com/</li>
<li>Stickam* - Multimedia communication tool. www.stickam.com/</li>
<li>Tello - Locate &amp; collaborate with your key contacts. www.tello.com/</li>
<li>Userplane - Chat, messenger, record. www.userplane.com/</li>
<li>V4s - Add voice to your email. www.orb.com/skype/</li>
<li>Vyew - Web based video conferencing. vyew.com/</li>
<li>Waxmail - Add voice to your email. www.waxmail.biz/</li>
<li>Web2messenger - Send messages from web 2 messenger. www.web2messenger.com/</li>
</ul>
<p><strong>COMMUNITY 2.0</strong></p>
<ul>
<li>43people - Tag based matching &amp; dating. www.43people.com/</li>
<li>Ask Me That - Public help forums. www.askmethat.com/</li>
<li>43places - Publish &amp; share stories about places. www.43places.com/</li>
<li>Blogtronix - Blogging &amp; corporate community software. www.blogtronix.com/</li>
<li>Communitywalk - Share places &amp; routes (map mash-up). www.communitywalk.com/</li>
<li>Consumating - Tag based dating. www.consumating.com/</li>
<li>Create &amp; Participate in communities. www.towncrossing.com/</li>
<li>Dodgeball - Hook in with your mobile &amp; meet friends. www.dodgeball.com/</li>
<li>Doostang - Community for professionals. www.doostang.com/</li>
<li>Facebook - Student communities. www.facebook.com/</li>
<li>Frappr - Put your group on the map, share photos. www.frappr.com/</li>
<li>Friendster - Connect with friends. www.friendster.com/</li>
<li>Groups - Create groups &amp; share content. grou.ps/</li>
<li>HIV/AIDSforum - www.hivforum.com/</li>
<li>HumanPages – Philanthropic “LinkedIn-Like” People Search. www.humanpages.com/</li>
<li>Ikarma - Document &amp; promote your reputation. ikarma.com/</li>
<li>Linkedin - Manage and share your cv. www.linkedin.com/</li>
<li>Livejournal - Join or create your own community. www.sixapart.com/livejournal/</li>
<li>Lovento - Find friends &amp; events. www.lovento.com/</li>
<li>Mapmix. Find your friends (map mash-up). www.mapmix.com/</li>
<li>Meetro - Find friends nearby (thru messenger). www.meetro.com/</li>
<li>Meetup - Find common interests &amp; organize meetings. www.meetup.com/</li>
<li>Mologogo - Share where you are. www.mologogo.com/</li>
<li>Mozes - Share information &amp; people thru your mobile. mozes.com/</li>
<li>MySpace - Communicate with &amp; share content with your friends. www.myspace.com/</li>
<li>OpenBC - Community for entrepreneurs &amp; professionals. www.openbc.com</li>
<li>Opinity - Manage your reputation. www.opinity.com/</li>
<li>Orkut - Connect to your friends. https://www.orkut.com/</li>
<li>Partysync - Meet &amp; sms people. group.partysync.com/</li>
<li>Peerprofile - Publish &amp; share your profiles. www.peerprofile.com/</li>
<li>Peertrainer - Buddy up, slim down. www.peertrainer.com/</li>
<li>Phusebox - Community for sophisticated people. phusebox.net/</li>
<li>Piczo - Create &amp; share website. piczo.com/</li>
<li>Placesite - Wi-fi portal &amp; location communities. www.placesite.com/</li>
<li>Plum - Collect, share, connect. www.plum.com/</li>
<li>Poddater - Create vodcast &amp; connect. www.poddater.com/</li>
<li>Pooln - Schedule your car pooling. www.pooln.com/</li>
<li>Rabble - Create it &amp; share it mobile. www.rabble.com/</li>
<li>Tagalag - Tag &amp; map your contacts. www.tagalag.com/</li>
<li>Theblackstripe - Upload &amp; share photos. www.theblackstripe.com/</li>
<li>Tinfinger - Search persons. www.tinfinger.com/</li>
<li>Towncrossing - Find &amp; Link to Friends. towncrossing.com/</li>
<li>Twocrowds - Share &amp; vote for predictions. www.twocrowds.com/</li>
<li>Vcarious - Travel community. www.vcarious.com/</li>
<li>Wallop - Phlog &amp; interact. mywallop.com/</li>
<li>Xanga - Blog rings. www.xanga.com/</li>
<li>Zaadz~ - Network of inspired people. www.zaadz.com/</li>
<li>Ziggs - Index of professionals. www.ziggs.com/</li>
<li>Zoominfo* - Search persons; create your own page. www.zoominfo.com/</li>
</ul>
<p><strong>CRM 2.0</strong></p>
<ul>
<li>24sevenoffice - Web-based crm &amp; erp. www.24sevenoffice.com/</li>
<li>Helpspot - Wen nased help desk software. www.userscape.com/</li>
<li>Pushcrm - Web-based crm. pushcrm.com/</li>
<li>Simpleticket - Helpdesk solution. www.simpleticket.net/</li>
<li>Userscape - Web based help desk portal. www.userscape.com/</li>
<li>Zohocrm - Web-based crm. www.zohocrm.com/</li>
</ul>
<p><strong>DATABASE 2.0</strong></p>
<ul>
<li>Turbodbadmin - Online dbase in Ajax. www.turboajax.com/turbodbadmin.html/</li>
</ul>
<p><strong>DESIGN 2.0</strong></p>
<ul>
<li>Betterdesktop - Share usability tests. www.betterdesktop.org/</li>
<li>Sign Generators. www.customsigngenerator.com/</li>
<li>Flickrlogomakr - Make Flickr-like logo in a second. flickr.nosv.org/ (cf. this group&#8217;s logo).</li>
<li>Online Logo Designer. www.text2logo.com/</li>
<li>Desktop Wallpaper Creator. www.wallpapergenerator.com/</li>
<li>PreviewHTML - Preview your HTML source codes. www.previewhtml.com/</li>
<li>Netcocktail - Share color schemes. www.netcocktail.com/</li>
<li>Custom Banner Advertising Ads. www.bannergenerator.org/</li>
<li>Neurosky - Bionic interface technology. www.neurosky.com/</li>
<li>OK-cancel. Collaboration on interface design. www.ok-cancel.com/</li>
<li>Warning Label Maker. www.dangersigngenerator.com/</li>
<li>Typetester - Compare screen type. www.typetester.maratz.com/</li>
<li>Hide Text From Spambots. www.txt2png.com/</li>
<li>Wufoo - Build &amp; host forms. www.wufoo.com/</li>
<li>Watermark Images www.signgeneratormaker.com/</li>
</ul>
<p><strong>DICTIONARY 2.0</strong></p>
<ul>
<li>Visualthesaurus - Find &amp; visualize synonyms. www.visualthesaurus.com/</li>
</ul>
<p><strong>ECOMMERCE 2.0</strong></p>
<ul>
<li>12 Wists - Share shopping lists. www.wists.com/</li>
<li>43deals - Find best deals. www.43deals.com/</li>
<li>Adgenta - Add ads to your site, blog or rss feed. www.adgenta.com/</li>
<li>Amazon* - Shop, sell, review &amp; rank. www.amazon.com/</li>
<li>Auctionmapper - Map Ebay auctions. www.auctionmapper.com/</li>
<li>Bigcartel - Start, review &amp; recommend online shops. bigcartel.com/</li>
<li>Blish - Buy &amp; sell digital things. www.blish.com/</li>
<li>Broadbandgenie - Find best provider. www.broadbandgenie.co.uk/</li>
<li>CafePress - Free to design, sell, buy custom products. www.cafepress.com/ (join affiliate program)</li>
<li>CafePress Live JavaScript Feed. www.web20appz.com/cafepress/javascript.asp</li>
<li>Carbonmade - Publish &amp; manage your portfolio online. www.carbonmade.com/</li>
<li>Clipfire - Shop search engine &amp; community. www.clipfire.com/</li>
<li>Closo - Start &amp; advertise your online shop. www.closo.com/</li>
<li>Cooqy - Find things faster on Ebay (client). www.cooqy.com/</li>
<li>Coverpop - Mash-ups of everything. www.coverpop.com/</li>
<li>Darmik - Sell &amp; share profits with charities. www.darmik.com/</li>
<li>Ebay* - Sell, rate &amp; buy; auction. www.ebay.com/</li>
<li>Etsy - Buy &amp; sell handmade things. www.etsy.com/</li>
<li>Flyspy - Graph all of your choices in air travel. www.flyspy.com/index.php/</li>
<li>Fotogopo - Animated local route map; Google Maps &amp; Geocoder mash-up. www.fotogopo.com/</li>
<li>Froogle* - Local shopping search engine; Google Maps mash-up. www.google.com/sellonfroogle/</li>
<li>Garbagescout - Find treasures on NY streets; Google Maps mash-up. www.garbagescout.com/</li>
<li>Gumshoo - Auction analyzer; Ebay mash-up. www.gumshoo.com/</li>
<li>Hawkee - Tagged price comparison. www.hawkee.com/</li>
<li>Homethinking - Search, find, contact &amp; review realtors. www.homethinking.com/</li>
<li>Hotpads - Houses for rent. hotpads.com/</li>
<li>Inods - Shopping review aggregator. inods.com/</li>
<li>Insideflyer - Convert loyalty points. insideflyer.com/</li>
<li>Judysbook - Review &amp; rate your neighbourhood. www.judysbook.com/</li>
<li>Kayak Buzz - Find cheap destinations; Google Maps mash-up. www.kayak.com/h/buzz/flights</li>
<li>Licketyship - Home-delivery supermarket; retail &amp; couriers co-operation. www.licketyship.com/</li>
<li>Licketytrip - Last minute vacation rentals (map mash-up). www.licketytrip.com/</li>
<li>Lopico - Social business directory. www.lopico.com/</li>
<li>Mapeire - User generated lowest price finder; Google Maps mash-up. www.mapeire.com/</li>
<li>Motionmall - Design &amp; insert webads. www.motionmall.com/</li>
<li>Paguna - Travel booking with 1 page Ajax interface. https://www.paguna.com/</li>
<li>Peerflix - List &amp; trade DVDs. www.peerflix.com/</li>
<li>Pricenoia - Amazon price comparison. www.pricenoia.com/</li>
<li>Qoop - Publish &amp; sell photos &amp; photo products. www.qoop.com/</li>
<li>Redtoucan - Share photos &amp; review products. www.redtoucan.com/</li>
<li>Reevoo - Review &amp; buy electronics. www.reevoo.com/</li>
<li>Revver - Upload, share or sell your videos. www.revver.com/</li>
<li>Savedsearchpro - Find Ebay deals easier. www.savedsearchpro.com/</li>
<li>Shoposphere* - Create &amp; share pick lists. shopping.yahoo.com/shoposphere/</li>
<li>Site flavored Google* - Tailor adwords to your site. www.google.com/services/siteflavored.html</li>
<li>Sofortpreis - Mobile shopping assistent. www.sofortpreis.de/</li>
<li>Souki~ - Local shop search. www.souki.com/</li>
<li>Spymedia - Publish &amp; sell news photos. www.spymedia.com/</li>
<li>Stylehive - Get recommendations fitting your product interests. www.shopify.com/</li>
<li>Tenbills - Design &amp; buy your T. www.tenbills.com/</li>
<li>Thandora - Tag based search in yellow pages. www.thandora.com/tagit.do/</li>
<li>Tictap - Price comparison for mobile. www.tictap.com/</li>
<li>Tnook - Build, manage &amp; trade your collections. www.tnook.com/</li>
<li>Wazima - Coupon aggregator. www.wazima.com/</li>
<li>Web20milliondollarhomepage - Pixel ads. www.web20milliondollarhomepage.com/</li>
<li>Wists - Social shopping. www.wists.com/</li>
<li>Wuraweb - Find local prices &amp; credentials. www.wuraweb.com/</li>
<li>Yelp - Find, review &amp; discuss local restaurants etc. www.yelp.com/</li>
<li>Yub - Meet, hang &amp; get discounts in shopping mall. www.yub.com/mall/</li>
<li>Zazzle - Design, sell &amp; buy custom goods. www.zazzle.com/</li>
<li>Zillow - Get your home valuated (map mash-up). www.zillow.com/</li>
<li>Zipingo - Find local business based on community input. www.zipingo.com/</li>
</ul>
<p><strong>ECONOMY 2.0</strong></p>
<ul>
<li>Aidpage - People help people. www.aidpage.com/</li>
<li>Associatedcontent - Produce &amp; publish content, get paid. www.associatedcontent.com/</li>
<li>Billmonk - Manage debts. https://www.billmonk.com/</li>
<li>Castingwords - Get your podcasts transcribed. castingwords.com/</li>
<li>Couchsurfing* - Home swapping &amp; holiday dating. www.couchsurfing.com/</li>
<li>Daylo - Contribute to local yellow pages. daylo.com/</li>
<li>Democracy2.0* - Consumers/Citizens unite! d2.stevemagruder.com/hub.php</li>
<li>Donorschoose - Donate to schools. www.donorschoose.org/</li>
<li>Elevatorpitch - Upload, read &amp; rate pitches. www.yourelevatorpitch.com/</li>
<li>Fundable - Pledge for funding. www.fundable.org/</li>
<li>Gather - Share passions &amp; get paid. gather.com/</li>
<li>Givebobadollar - Begging. www.givebobadollar.com/</li>
<li>Givemeaning - Give or take fundraising community. www.givemeaning.com/</li>
<li>Givezilla - Create fundraising storefront. www.givezilla.com/</li>
<li>Google answers - Get your questions answered for money. answers.google.com/answers/</li>
<li>Ikarma - Document &amp; promote your reputation. ikarma.com/</li>
<li>Lendmonkey - Trade everything. www.lendmonkey.com/</li>
<li>Listsomething - Share any list to buy &amp; sell things, services. www.listsomething.com/</li>
<li>Million dollar homepage* - Buy pixels to finance study. www.milliondollarhomepage.com/</li>
<li>Mturk - Complete simple tasks &amp; get paid. www.mturk.com/mturk/welcome/</li>
<li>Myfreelanceauction - Buy or sell web services. myfreelanceauction.com/</li>
<li>Oolsi - Share links to free things. www.oolsi.com/</li>
<li>Prosper - P2P lending. www.prosper.com/</li>
<li>Rawsugar - Social bookmarking directory &amp; revenue sharing. www.rawsugar.com/</li>
<li>Secondlifeboutique - Buy real things with virtuaa money. slboutique.com/</li>
<li>Smarkets - Stock markets for products. www.smarkets.net/</li>
<li>Smashmyviper - Buy pixels to destroy car. www.smashmyviper.com/</li>
<li>Stuffopolis - Keep track of things you lend or borrow. www.stuffopolis.com/</li>
<li>Swabba - Online garage sale (German). www.swabba.de/</li>
<li>Zopa - P2P banking services. www.zopa.com/</li>
</ul>
<p><strong>E-LEARNING 2.0</strong></p>
<ul>
<li>Elgg - Open source e-learning software. elgg.org/</li>
<li>Nuvvo - On demand elearning. www.nuvvo.com/</li>
<li>Medical Portal. www.medchecker.com/</li>
</ul>
<p><strong>EMAIL 2.0</strong></p>
<ul>
<li>Dropsend - Email large files. www.dropsend.com/</li>
<li>Mail2RSS - Inmail2RSS. www.mail2rss.org/</li>
<li>Myemail - Check email anywhere. myemail.com/</li>
<li>Newsletterarchive* - Store &amp; share your newsletters. www.newsletterarchive.org/</li>
<li>Onesens - Send teasing webmail messages. www.onesens.com/</li>
<li>Quickmail - Email2RSS. quickmail.johanfitie.com/</li>
<li>Sendspace - Email large files. www.sendspace.com/</li>
<li>Tempinbox - Receive inmail anonymously. www.tempinbox.com/</li>
<li>Trustmymail - Spam filter based on your circle of contacts. www.trustmymail.com/</li>
<li>Yousendit - Email large files. www.yousendit.com/</li>
<li>Irows - Web based spreadsheet. www.irows.com/</li>
<li>Numbler - Excel spreadsheet online. numbler.com/</li>
<li>Numsum - Collaborate online on spreadsheets. numsum.com/</li>
<li>Sundera - Collaborate online on spreadsheets. www.sundera.com/</li>
</ul>
<p><strong>FILESHARING 2.0</strong></p>
<ul>
<li>Bittorrent - Share files &amp; bandwidth. www.bittorrent.com/</li>
<li>Civilnetizen - File swapping. www.civilnetizen.com/</li>
<li>Lphanr - Multi compatible P2P file sharing. www.lphant.com/</li>
</ul>
<p><strong>FINANCIALS 2.0</strong></p>
<ul>
<li>Blinksale - Web-based invoicing. www.blinksale.com/</li>
<li>Dimewise - Manage your finances. www.dimewise.com/</li>
<li>Frugalbetty - Manage your spendings. frugalbetty.com/</li>
<li>Ioweyou - Manage loans &amp; shared expenses. www.ioweyou.co.uk/</li>
<li>Networthiq - Track, share &amp; compare your net worth. www.networthiq.com/</li>
<li>Secondsite - Web-based invoicing. www.secondsite.biz/</li>
<li>Secondssite. Finance tools. www.secondsite.biz/</li>
</ul>
<p>Read the<strong> Part 2</strong> of this list here: <a href="http://techwatch.reviewk.com/2008/06/web-20s-top-1000-list-2-part2/" target="_blank" >Web 2.0’s Top 1,000 List - Everything 2.0 - Part 2</a></p>
<p>Read the<strong> Part 3</strong> of this list here: <a href="http://techwatch.reviewk.com/2008/06/web-20s-top-1000-list-2-part3/" target="_blank" >Web 2.0’s Top 1,000 List - Everything 2.0 - Part 3</a></p>
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		<title>Google forges ahead with next generation of image search</title>
		<link>http://techwatch.reviewk.com/2008/04/google-forges-ahead-with-next-generation-of-image-search/</link>
		<comments>http://techwatch.reviewk.com/2008/04/google-forges-ahead-with-next-generation-of-image-search/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 18:27:07 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[architecture]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[exact words]]></category>

		<category><![CDATA[google paper]]></category>

		<category><![CDATA[image search engines]]></category>

		<category><![CDATA[irrelevant search results]]></category>

		<category><![CDATA[new york times]]></category>

		<category><![CDATA[pagerank]]></category>

		<category><![CDATA[product comparison]]></category>

		<category><![CDATA[startups]]></category>

		<category><![CDATA[visual search]]></category>

		<category><![CDATA[visual themes]]></category>

		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=188</guid>
		<description><![CDATA[Search giant Google wants to push forward with a new, improved form of image search that’s based on visual characteristics, not just text. Last week, two of the company’s scientists presented a paper outlining a system they’re calling VisualRank.]]></description>
			<content:encoded><![CDATA[<p>Search giant <a href="http://www.google.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.google.com/');">Google</a> wants to push forward with a new, improved form of image search that’s based on visual characteristics, not just text. Last week, two of the company’s scientists presented <a href="http://www.www2008.org/papers/fp506.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.www2008.org/papers/fp506.html');">a paper</a> outlining a system they’re calling VisualRank. They’ve <a href="http://www.nytimes.com/2008/04/28/technology/28google.html?_r=1&amp;ex=1367121600&amp;en=ac6eb44c66595942&amp;ei=5088&amp;partner=rssnyt&amp;emc=rss&amp;oref=slogin" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.nytimes.com/2008/04/28/technology/28google.html?_r=1&amp;ex=1367121600&amp;en=ac6eb44c66595942&amp;ei=5088&amp;partner=rssnyt&amp;emc=rss&amp;oref=slogin');">told the New York Times</a> it could be as important for image search as the <a href="http://dbpubs.stanford.edu:8090/pub/1998-8" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://dbpubs.stanford.edu:8090/pub/1998-8');">now-legendary PageRank paper</a> was for normal text search.</p>
<p>Currently, image search engines (notably <a href="http://images.google.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://images.google.com/');">Google Image Search</a>) locate and rank pictures based on the text describing them on a web page. This can lead to some very hit-or-miss search results — typing in “mcdonalds”, for example, gives you a wide range of images, many of them with little visual relevance to the McDonald’s fast food chain. (Irrelevant, that is, unless it turns out you actually are looking for photos of fat giraffes.)</p>
<p>The new system proposed in the Google paper ranks images based not on text, but on the common “visual themes” found in each search result. In the McDonald’s example, the VisualRank system would see that the company’s famous golden arches are a common visual theme, and prioritize pictures that feature the arches prominently. Tests of this new system returned 83 percent fewer irrelevant search results than Google Image Search, according to the VisualRank paper. (In the “search graph” below, the two large images in the center are ranked the highest because they feature the common visual themes in a search for “mona lisa” most prominently.)</p>
<p><a href="http://venturebeat.com/wp-content/uploads/2008/04/visualrank.jpg" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://venturebeat.com/wp-content/uploads/2008/04/visualrank.jpg');"><img class="alignnone size-full wp-image-91581" title="visualrank" src="http://venturebeat.com/wp-content/uploads/2008/04/visualrank.jpg" alt="visualrank Google forges ahead with next generation of image search" width="500" height="475" /></a></p>
<p>If Google can deliver on its promises, VisualRank could bring a sea change to applications like product search, where customers are often want to find and compare specific products, but may not know the exact words to describe them. There are already product comparison startups, such as <a href="http://www.like.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.like.com/');">Like.com</a>, that use visual search. But Google’s plan to the image ranking process is much more ambitious, which is probably why Munjal Shah, chief executive of Riya (which owns Like.com), told the Times that Google’s goals are “largely impossible.”</p>
<p>Whether or not that’s true is a debate better left to computer scientists. But wagering against Google’s search technology has been a sucker’s bet in the past.<br />
<img src="http://feeds.feedburner.com/%7Er/Venturebeat/%7E4/279535419" alt=" Google forges ahead with next generation of image search" width="1" height="1" title="Google forges ahead with next generation of image search" /></p>
<div class="news_credit">Source:VentureBeat</div>
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		<item>
		<title>Yahoo rewiring itself from the inside out: Sticky, Viral, User-friendly</title>
		<link>http://techwatch.reviewk.com/2008/04/yahoo-social-platform/</link>
		<comments>http://techwatch.reviewk.com/2008/04/yahoo-social-platform/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 10:36:33 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[architecture]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[microsoft]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[tech news]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[social platforms]]></category>

		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=157</guid>
		<description><![CDATA[Speaking at the Web 2.0 Expo here Thursday, Yahoo CTO Ari Balogh revealed how the company is transforming itself into an open and social platform from the ground up. It is opening its Web platform to developers and moving closer to a Facebook-style social networking concept. Ari Balogh also said that while Yahoo already has open APIs for some services, it will expand the open API concept to other areas and make it more consistent for developers, while boosting the 'social' aspect of its services for its members.]]></description>
			<content:encoded><![CDATA[<p>Speaking at the Web 2.0 Expo here Thursday, Yahoo CTO Ari Balogh revealed how the company is transforming itself into an open and social platform from the ground up. It is <a href="http://www.webware.com/8301-1_109-9927876-2.html" target="_blank" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.webware.com/8301-1_109-9927876-2.html');">opening its Web platform</a> to developers and moving closer to a Facebook-style social networking concept. Ari Balogh also said that while Yahoo already has open APIs for some services, it will expand the open API concept to other areas and make it more consistent for developers, while boosting the &#8217;social&#8217; aspect of its services for its members.</p>
<p>&#8220;We are taking open to a whole other place,&#8221; Balogh said. &#8220;We are rewiring Yahoo from the inside out with a developer platform that will open up the assets of Yahoo in a way never done before, making the consumer experience social throughout and provide hooks to developers.&#8221; He noted that Yahoo has 10 billion latent connections across its properties, such as mail, messenger and fantasy sports.</p>
<p>Balogh discussed the technical architecture&#8211;known as YOS, or Yahoo Open Strategy&#8211;including an application platform that will allow developers to create apps for consumers to keep their data protected and to chose what data to share and with whom. In addition, Yahoo will unify all profiles for users and developers, which will allow the company to leverage the 10 billion relations and 500 million users to create the social graph of relationships and to manage the event stream<a href="http://www.techcrunch.com/2008/04/24/the-new-yahoo-sticky-viral-and-most-of-all-friendly/" target="_blank" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techcrunch.com/2008/04/24/the-new-yahoo-sticky-viral-and-most-of-all-friendly/');">.</a></p>
<p>&#8220;We are not creating another social network. We will rewire the entire experience to make it social. We don&#8217;t think of social as a destination but as a dimension,&#8221; Balogh said. Along with Google and MySpace, Yahoo is a member of the <a href="http://www.opensocial.org/"class="external-link"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.opensocial.org/');">OpenSocial Foundation</a>, which is developing a specification for building social applications.</p>
<p><span class="Article_Date"><span class="Article_Date"><span class="txt">The underpinnings of Yahoo&#8217;s effort include development tools, an application platform, a social platform that unifies all profiles throughout Yahoo (again, like Facebook or MySpace, this is a social graph that lets users make connections and view events) and the total rewiring of properties to make all this possible.</span></span></span></p>
<div class="cnet-image-div float-none" style="width: 540px;"><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20080424/yahooarch1_540x397.jpg" alt="yahooarch1_540x397 Yahoo rewiring itself from the inside out: Sticky, Viral, User-friendly" width="540" height="397" title="Yahoo rewiring itself from the inside out: Sticky, Viral, User-friendly" /></p>
<p class="image-caption"><span style="color: #808080;">Yahoo&#8217;s new architecture, called YOS (Yahoo Open Strategy) proves that the Internet is made of tubes <span class="image-credit">(Source: Yahoo)</span></span></p>
<p class="image-caption"><span class="Article_Date"><span class="Article_Date"><span class="txt">The heady plans are smart but, quite likely, come <a href="http://www.eweek.com/c/a/Enterprise-Apps/Is-Yahoo-Social-Platform-Too-Little-Too-Late/" target="_blank" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.eweek.com/c/a/Enterprise-Apps/Is-Yahoo-Social-Platform-Too-Little-Too-Late/');">too late</a>. </span></span></span></p>
</div>
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		<item>
		<title>Google Crawls The Deep Web</title>
		<link>http://techwatch.reviewk.com/2008/04/google-crawls-the-deep-web/</link>
		<comments>http://techwatch.reviewk.com/2008/04/google-crawls-the-deep-web/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 01:53:34 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[google]]></category>

		<category><![CDATA[search]]></category>

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		<guid isPermaLink="false">http://techwatch.reviewk.com/?p=72</guid>
		<description><![CDATA[Google recently announced it will soon begin indexing the so-called "deep" web, those pages hiding behind HTML forms and other inadvertently spider-blocking HTML elements. The move will potentially open up a whole new range of webpages that were previously invisible to the search engine.]]></description>
			<content:encoded><![CDATA[<p>In their official blog, <a href="http://googlewebmastercentral.blogspot.com/2008/04/crawling-through-html-forms.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://googlewebmastercentral.blogspot.com/2008/04/crawling-through-html-forms.html');">Google announces that they are experimenting</a> with technologies to index the <a href="http://en.wikipedia.org/wiki/Deep_Web" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://en.wikipedia.org/wiki/Deep_Web');">Deep Web</a>, i.e. the sites hidden behind forms, in order to be &#8216;the gateway to large volumes of data beyond the normal scope of search engines&#8217;.<br />
<img class="alignleft" src="http://www.maip.com/media/images/Google%20Logo.jpg" alt="Google Logo" width="157" height="62" title="Google Crawls The Deep Web" /><br />
For that purpose, the engine tries to automatically get past the forms: &#8216;For text boxes, our computers automatically choose words from the site that has the form; for select menus, check boxes, and radio buttons on the form, we choose from among the values of the HTML&#8217;. Nevertheless, directions like &#8216;nofollow&#8217; and &#8216;noindex&#8217; are still respected, so sites can still be excluded from this type of search.</p>
<p>Among the possible wins for Google users is the ability to find pages within sites based on searches of those site. As the Google Webmaster blog <a href="http://googlewebmastercentral.blogspot.com/2008/04/crawling-through-html-forms.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://googlewebmastercentral.blogspot.com/2008/04/crawling-through-html-forms.html');">explains</a>:</p>
<p>For text boxes, our computers automatically choose words from the site that has the form; for select menus, check boxes, and radio buttons on the form, we choose from among the values of the HTML. Having chosen the values for each input, we generate and then try to crawl URLs that correspond to a possible query a user may have made<br />
<img class="alignright" style="float: right;" src="http://img516.imageshack.us/img516/6991/google20logoed6.jpg" alt="Google Logo" width="157" height="62" title="Google Crawls The Deep Web" /><br />
The results of those crawls would then show up in your Google search results, potentially offering a faster, more direct way to reach the information you’re searching for.</p>
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		<title>AOL Ad Project, &#8216;Platform A,&#8217; Plots Plan B</title>
		<link>http://techwatch.reviewk.com/2008/03/aol-ad-project-platform-a-plots-plan-b/</link>
		<comments>http://techwatch.reviewk.com/2008/03/aol-ad-project-platform-a-plots-plan-b/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 08:00:00 +0000</pubDate>
		<dc:creator>techwatcher</dc:creator>
		
		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[aol]]></category>

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		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Platform A]]></category>

		<guid isPermaLink="false">http://techrunch.wordpress.com/2008/03/26/aol-ad-project-platform-a-plots-plan-b/</guid>
		<description><![CDATA[
Digital Effort Aiming To Unite Multiple Fronts Faces Various Obstacles
By EMILY STEEL
March 26, 2008; Page B6
Over the past two years, Lynda Clarizio has helped build Advertising.com, AOL&#8217;s ad network, into one of the hottest properties in online advertising. Her reward: She gets to try to clean up one of the Internet company&#8217;s messiest divisions.

Time Warner&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><span class="Apple-style-span" style="font-family: Arial;"></p>
<div style="color:#666666;font-family:'Times New Roman',Times,serif;font-style:normal;font-variant:normal;font-weight:bold;font-size:16px;line-height:17px;margin:0;padding:13px 0 0;">Digital Effort Aiming To Unite Multiple Fronts Faces Various Obstacles</div>
<div style="font-family:'times new roman',times,serif;font-style:normal;font-variant:normal;font-weight:bold;font-size:12px;line-height:normal;padding:12px 0 0;"><span style="font-style: normal; font-variant: normal; font-weight: bold; font-size: 12px; line-height: normal; font-family: 'times new roman',times,serif;">By <strong>EMILY STEEL</strong><br />
<span class="aTime" style="line-height: normal; font-style: italic; text-decoration: none; font-size: 11px; font-family: 'times new roman',times,serif; color: #666666;">March 26, 2008; Page B6</span></span></div>
<p class="times" style="font-family:'times new roman',times,serif;">Over the past two years, Lynda Clarizio has helped build Advertising.com, AOL&#8217;s ad network, into one of the hottest properties in online advertising. Her reward: She gets to try to clean up one of the Internet company&#8217;s messiest divisions.</p>
<p><img class="imgrgtbdy" style="margin-left:15px;padding:0;" src="http://s.wsj.net/public/resources/images/HC-GL726_Clariz_20080325180853.gif" border="0" alt="[Lynda Clarizio]" hspace="0" vspace="0" width="136" height="230" align="right" title="AOL Ad Project, Platform A, Plots Plan B" /></p>
<p class="times" style="font-family:'times new roman',times,serif;"><a href="http://online.wsj.com/quotes/main.html?type=djn&amp;symbol=twx"class="times rolloverQuote"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://online.wsj.com/quotes/main.html?type=djn&amp;symbol=twx');">Time Warner</a>&#8217;s AOL unit is aiming to transform itself from an Internet service provider into a full-service digital-advertising business. To that end, it has spent about $1 billion to buy seven ad-technology firms with different areas of expertise, from behavioral targeting to video ads. The next step is to knit them together with Advertising.com &#8212; an entity AOL has dubbed Platform A, but has yet to take to market.</p>
<p class="times" style="font-family:'times new roman',times,serif;">AOL&#8217;s future largely hinges on the success of that transformation, which involves aggressively slashing costs, forsaking billions of dollars in overall subscription revenue, and laying off thousands of employees. Time Warner Chief Executive Jeff Bewkes has said that mission is key to plotting a new course for a company whose stock price has stagnated in recent years.</p>
<p class="times" style="font-family:'times new roman',times,serif;">But Platform A is off to a rocky start. In its first six months, it has been marked by failed sales targets, tensions among its different business groups, and, most recently, the dismissal of its president, Curt Viebranz. A number of marketers say they are ready to spend their ad dollars with Platform A, but can&#8217;t because the disparate units still operate independently.</p>
<p class="times" style="font-family:'times new roman',times,serif;">The idea behind Platform A is that AOL can be a one-stop shop for placing ads both on AOL&#8217;s own Web sites and on the broader Web, through its ad networks like Advertising.com, which sell ads on thousands of Web sites. So far, though, the company is a long way from that reality. AOL is fourth among the major Web portals &#8212; behind Google, Microsoft&#8217;s MSN and Yahoo &#8212; in ad revenue, and the pace of its ad-revenue growth has also dropped off. AOL&#8217;s ad revenue grew 12% in 2007, compared with 37% in 2006 and 38% in 2005, according to research firm eMarketer.</p>
<p><img class="imglftbdy" style="margin-right:15px;padding:0;" src="http://s.wsj.net/public/resources/images/MK-AO804_ADVERT_20080325192411.gif" border="0" alt="[chart]" hspace="0" vspace="0" width="469" height="230" align="left" title="AOL Ad Project, Platform A, Plots Plan B" /></p>
<p class="times" style="font-family:'times new roman',times,serif;">Even Advertising.com, a rare bright spot in AOL&#8217;s business recently, is facing new pressures. A major part of a two-year deal with its biggest advertiser, <a href="http://online.wsj.com/quotes/main.html?type=djn&amp;symbol=APOL"class="times rolloverQuote"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://online.wsj.com/quotes/main.html?type=djn&amp;symbol=APOL');">Apollo Group</a>&#8217;s University of Phoenix, ended in January. Advertising.com was University of Phoenix&#8217;s exclusive online marketing partner, managing its ad buys both on its network of sites and on other ad networks. The deal generated $215 million for AOL in 2007, up $58 million from $157 million in 2006, and accounted for 17% of AOL&#8217;s ad-revenue growth last year. (University of Phoenix will continue to buy ads on the Advertising.com network, but decided to take its ad buying in-house.)</p>
<p class="times" style="font-family:'times new roman',times,serif;">AOL&#8217;s biggest competitors are developing their own ad networks, which will make life tougher for Advertising.com. &#8220;If I get the inkling they are not innovating, I&#8217;m going to look elsewhere and talk to Yahoo or any of the other Web giants,&#8221; says Tom Hespos, president of Underscore Marketing, a closely held digital agency in New York.</p>
<p class="times" style="font-family:'times new roman',times,serif;">AOL executives have picked Ms. Clarizio, 47 years old, to rescue Platform A, which has the widest reach of any ad network in the country &#8212; reaching 90% of the U.S. online audience, according to comScore &#8212; but isn&#8217;t able to effectively sell across that spectrum yet. A nine-year veteran of AOL, Ms. Clarizio led the deal team that acquired Advertising.com in 2004 for $435 million. That unit has accounted for nearly a quarter of AOL&#8217;s revenue and is one of the fastest-growing parts of the company.</p>
<p><img class="imgrgtbdy" style="margin-left:15px;padding:0;" src="http://s.wsj.net/public/resources/images/OA-AR972_market_20080326000812.gif" border="0" alt="[timeline]" hspace="0" vspace="0" width="197" height="360" align="right" title="AOL Ad Project, Platform A, Plots Plan B" /></p>
<p class="times" style="font-family:'times new roman',times,serif;">Trained as a lawyer, Ms. Clarizio is known internally for an analytical mind and an ability to delegate. A graduate of Princeton University and Harvard Law School, she came to AOL from Washington law firm Arnold &amp; Porter, where she was a partner for seven years and also worked as an AOL outside counsel.</p>
<p class="times" style="font-family:'times new roman',times,serif;">While AOL is known as a relatively slow-moving, bureaucratic company, Advertising.com has developed a different reputation. &#8220;AOL has reinvented itself so many times. It is hard to keep track,&#8221; says Adam Schlachter, senior partner and group director at Mediaedge:cia, a media-planning firm that is a part of WPP Group&#8217;s Group M. &#8220;(Advertising.com) has been able to grow steadily, consistently and innovate.&#8221;</p>
<p class="times" style="font-family:'times new roman',times,serif;">Ad.com grew from a cramped townhouse on the outskirts of Baltimore, where brothers Scott and John Ferber opened a digital advertising company called TeknoSurf in 1998. Their idea was to piece together a network of Web sites where they would buy ad space, then resell it to advertisers at a premium. It changed its name to Advertising.com in 2000.</p>
<p class="times" style="font-family:'times new roman',times,serif;">Ms. Clarizio tried to embrace Ad.com&#8217;s start-up spirit. The company remained at its Baltimore headquarters, instead of relocating to AOL&#8217;s Dulles, Va., base, 60 miles away. She dressed up for Halloween and competed in relay races.</p>
<p class="times" style="font-family:'times new roman',times,serif;">She also has tried to get the company&#8217;s various sales teams and engineers working on common goals. During daily 9 a.m. meetings in Ad.com&#8217;s &#8220;War Room,&#8221; midlevel executives discuss the previous day&#8217;s results and chart the next day&#8217;s goals.</p>
<p class="times" style="font-family:'times new roman',times,serif;">Ms. Clarizio wants to replicate that culture at Platform A, which suffers from duplication among its sales, tech and other groups. Different ad units, for instance, call on the same clients &#8212; in essence competing for the business. One of Ms. Clarizio&#8217;s first moves in her new post was to announce a &#8220;leadership team&#8221; for Platform A. The new structure puts in place one sales team, one technology team, one<br />
product and operations team, one marketing team and one publisher-services team to cut across all the company&#8217;s different ad units.</p>
<p class="times" style="font-family:'times new roman',times,serif;">Some digital-advertising executives question whether combining sales teams is the right strategy. They fear Ad.com&#8217;s emphasis on data-driven results will come to dominate Platform A, frustrating bigger-brand marketers used to the tailored campaigns they have gotten from some of AOL&#8217;s ad-sales teams.</p>
<p class="times" style="font-family:'times new roman',times,serif;">But Ms. Clarizio is moving full speed ahead with the integration. AOL also announced last week that it has integrated two of the companies that provided separate search-engine-marketing services &#8212; Advertising.com and Quigo, a contextual targeting ad firm AOL acquired last fall. &#8220;It&#8217;s an example of what we need to do across the board. It&#8217;s definitely an iterative process and takes a lot of work to do that,&#8221; Ms. Clarizio says.</p>
<p></span></p>
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