Google To Announce New Audience Measurement Initiative @ AM 3.0

Google plans to formally unveil its new product — AdPlanner — which will provide Web analytics to media buyers looking to place display ads on the Web. The service, leaked on the Web site of the Advertising Research Foundation on Monday, was to be introduced at the organization’s conference on audience measurement on Tuesday. (see [...]

Technorati Media - Technorati’s Blog Ad Network

A very interesting post on TechCrunch announcing the launch of Technorati’s Ad network, to be called Technorati Media. The site, when launched and live, will be at http://www.technoratimedia.com/
Quoting from the post:
“…The company has been testing the new sales product with a number of partners, including BlogTalkRadio, BlogCritics, BlogCatalog, BlogTV, Technabob, GPSMagazine, GeekAlerts and NerdApproved. CEO [...]

Google May Run Display Advertisements With Image Search Results

Google is considering running illustrated advertisements alongside the results of Web queries for pictures, moving beyond its text-based ad business. Matching graphical-display ads with image searches “represents a large opportunity, and there’s lot of potential for advertising revenue there,” Marissa Mayer, a Google vice president, said.
Google is seeking new sources [...]

New Platform-A Logo Toppled

AOL today revealed the logo for its Platform-A advertising division. Lynda Clarizio, President of Platform-A, said that the new logo “effectively communicates our distinct competitive advantage of scale and reach. And its bold and simple design fits with our mission of providing advertisers and publishers with effective, impactful and easy-to-use solutions to their digital advertising needs.” Complementary brand identities for companies owned by Platform-A will be rolled out in the coming weeks.

AOL Ad Project, ‘Platform A,’ Plots Plan B

Digital Effort Aiming To Unite Multiple Fronts Faces Various Obstacles
By EMILY STEEL
March 26, 2008; Page B6
Over the past two years, Lynda Clarizio has helped build Advertising.com, AOL’s ad network, into one of the hottest properties in online advertising. Her reward: She gets to try to clean up one of the Internet company’s messiest divisions.

Time Warner’s [...]