Google May Run Display Advertisements With Image Search Results

Google is considering running illustrated advertisements alongside the results of Web queries for pictures, moving beyond its text-based ad business. Matching graphical-display ads with image searches “represents a large opportunity, and there’s lot of potential for advertising revenue there,” Marissa Mayer, a Google vice president, said.
Google is seeking new sources [...]

New Platform-A Logo Toppled

AOL today revealed the logo for its Platform-A advertising division. Lynda Clarizio, President of Platform-A, said that the new logo “effectively communicates our distinct competitive advantage of scale and reach. And its bold and simple design fits with our mission of providing advertisers and publishers with effective, impactful and easy-to-use solutions to their digital advertising needs.” Complementary brand identities for companies owned by Platform-A will be rolled out in the coming weeks.

Advertisers Use Bleeps To Lure Audience

The New York Times (4/9, Elliott) reports, “In cartoons, the Road Runner goes ‘Beep, beep.’ On Madison Avenue, the popular onomatopoeia is pronounced ‘Bleep, bleep.’” Advertisers “are winking at the contentious issue of content regulation by using bleeping sounds in commercials and video clips. The bleeps mimic how television and radio obscure bad language in [...]

McDonald’s Advertises Dollar Menu On MySpace TV Fashion Site

Advertising Age (4/7, Brodesser-Akner) reported, “The words ‘double cheeseburger’ and ‘haute couture’ don’t often get uttered in the same breath, but high fashion and high cholesterol are making for interesting bedfellows online, thanks to McDonald’s and MySpace TV.” The piece continued, “When MySpace TV started airing the celebrity fashion show ‘Who What Wear’ early in [...]

AOL Ad Project, ‘Platform A,’ Plots Plan B

Digital Effort Aiming To Unite Multiple Fronts Faces Various Obstacles
By EMILY STEEL
March 26, 2008; Page B6
Over the past two years, Lynda Clarizio has helped build Advertising.com, AOL’s ad network, into one of the hottest properties in online advertising. Her reward: She gets to try to clean up one of the Internet company’s messiest divisions.

Time Warner’s [...]