New Platform-A Logo Toppled

AOL today revealed the logo for its Platform-A advertising division. Lynda Clarizio, President of Platform-A, said that the new logo “effectively communicates our distinct competitive advantage of scale and reach. And its bold and simple design fits with our mission of providing advertisers and publishers with effective, impactful and easy-to-use solutions to their digital advertising needs.” Complementary brand identities for companies owned by Platform-A will be rolled out in the coming weeks.

ComScore Reports Increase In Traffic To AOL Websites

The Wall Street Journal (4/25, Steel, B1, 2.06M) reports, “A yearlong effort by AOL to transform its content Web sites into crowd-pleasers is beginning to pay off.” The Journal continues, “Traffic to the sites — including AOL Money & Finance, entertainment, and the male-oriented Asylum — grew 15% to 56.5 million unique U.S. visitors in [...]

AOL Ad Project, ‘Platform A,’ Plots Plan B

Digital Effort Aiming To Unite Multiple Fronts Faces Various Obstacles
By EMILY STEEL
March 26, 2008; Page B6
Over the past two years, Lynda Clarizio has helped build Advertising.com, AOL’s ad network, into one of the hottest properties in online advertising. Her reward: She gets to try to clean up one of the Internet company’s messiest divisions.

Time Warner’s [...]